its about the pose

Professional Headshot in the lobby of a office done by Andre Goosen and Boem Headshots in Adelaide.

I just had a new headshot done for work.. by a colleague .. who has never held my camera before... We did this shot in the lobby of the office with only natural light and no real editing to speak of.

This just illustrates that knowing how to light a subject, how to pose them (or yourself) and how to control your face can really make for a great image no matter what your need for it is.