ZERO PHOTOSHOP - NEVER - AT ALL
I have a very strong policy: Zero Photoshop.
Yes, that's right. I'll never Photoshop a client's images unless it's not something I can do in my normal workflow... and even then... there would have to be a few very good reasons to do it. I believe in honesty, for my work, for my clients and i'll never let "dishonest" work leave my studio. We will remove things that are not permanent like blemishes and makeup flaws, but will never need to go into Photoshop to do it... I see that as a strong signal it shouldn't be done...
The image above has not been Photoshopped, or "retouched" in any way. It has simply been taken in the way we do our lighting that develops over years and tears of training, and our post-process. I have not removed anything, nor have I added anything to it.
This is the backbone, the juice, the blood of my work and I hope you will join me in welcoming mainstream support for this necessary and critical shift in the way the media portrays people.
Don't get me wrong, I'm all for the creative side of Photoshop! I love seeing what's possible. When it comes to people, the media and honesty... I take a firm stance... we need to be more accepting of people. The excessive use of Photoshop has created a skewed sense of what people actually look like. The people most affected by this: Young adults and teens. The damage to their self-esteem might never recover...
This is something I'd like to see being adopted more widely.
What do you think? To Photoshop or not... Have a go
I'm very curios to see what the results are here. I'm sure there will be mixed opinions and some strong stances but lets simply explore the topic and see where we all stand.
I'll share the results with you once I have a bit to report.