How to maximise your Linkedin profile, start with a professional image!

How to maximise your Linkedin profile, start with a professional image!

Ok so we all know that LinkedIn is becoming one of the most important business tools anyone has had in recent years and it's only getting stronger.

Given all this power, how the holy moth balls are you supposed to use it?

As a Professional Network, LinkedIn is currently rife with fake profiles, incomplete profiles, profiles without pictures (scammers?) (PS, if you don't have a picture on LinkedIn, even a bad one... people just naturally assume you're a serial killer or a scammer from Nigeria) or profiles that clearly should not be there.

I'm very passionate about making sure you OWN all the media you can. LinkedIn is one of those platforms you have within your control... make sure you rock it!

Here's a very interesting article I found today that might help you in the right direction. Please note point number 3: Photo should be taken by a professional

The 21 steps to create “that” LinkedIn profile

LinkedIn has redefined the online version of a resume and having a well organised LinkedIn profile is now essential. Melonie Dodaro is sometimes described as “Canada’s #1 LinkedIn Expert” and knows her stuff about LinkedIn.

Here are her 21 steps to making your LinkedIn profile awesome.
1.Your name should only contain your name
2.Your headline should be catchy and have keywords and phrases that you would want to turn up in Google search results
3.Photo should be taken by a professional
4.Social proof is important online, so make sure you have at least 500 connections. This leads to credibility and authority on the web.
5.Add all relevant contact information
6.Customize your website names to attract your target market
7.Customize your profile URL
8.Update your status daily that adds value to your network. This could mean your latest blog post, presentation or some content you found that is worth sharing.
9.Use keywords and phrases that you and your business would like to be found for online
10. Write in the first person
11.Speak directly to to your target market so they can self-identify
12.Add a video or slideshow. Many people prefer to watch rather than read
13.Tell people to click to play video as it is not that obvious
14.Keyword load your skills and expertise section
15.Use the “Projects” section to highlight free reports, downloads or to showcase the products and services you are promoting
16.Again, keyword load your current and past work history
17.Use keywords and phrases when filling out your “Experience” section
18.Make sure you have at least 10 recommendations
19.Add any volunteer experience you may have including causes you support
20.Add any significant media awards, recognition and achievements to enhance credibility in the “Honors & Awards” section
21.Join 50 groups
— http://www.linkedin.com/today/post/article/20140518192002-28170248-21-steps-to-create-a-linkedin-profile-to-get-the-job-you-want?trk=NUS_UNIU_PEOPLE_FOLLOW-megaphone-fllw


I'm not just blowing my own horn here. It's probably one of the most important aspects of ANY of your online profiles but most definitely LinkedIn. Book me, book someone else, but please, for the love of all things blue, please get it done by a professional...

Rant over. Enjoy the article... feedback, comments, death-threats... all welcome.